About

The conference

ACA WAY is a conference for ACA marketplace professionals — agents, brokers, agencies, carriers, technology partners, and healthcare leaders. Organized by Ebbiflow LLC.

“We didn't build this conference to fill seats. We built it to change lives, starting with the policies that govern them.”

Sherry Feijoo, CEO of ACA WAY

Its stated mission is “to make healthcare more accessible, more understandable, and more human” — treating agents and brokers as the trusted guides families rely on, and the conference as the place the industry aligns on policy, technology, and distribution.

In 2026

1,200+

Attendees

20

Sessions

40+

Speakers

10

Languages live

Looking ahead to 2027

Same place. Bigger stage — more speakers, more stages, more connections.

Venue
Hilton Downtown Miami
Dates
Announced soon
Register for 2027